Viewing convention Program information from 2006
Thursday, 28 December
141. Jewtastic! Marketing Jewish Culture
10:15–11:30 a.m., 402–403, Philadelphia Marriott
Program arranged by the Discussion Group on Jewish Cultural Studies
Presiding: Alisa Braun, Univ. of California, Davis
1. “Man, Oh Manischewitz: The Packaging and Branding of the Modern American Jew,” Kerri Steinberg, Otis Coll. of Art and Design
2. “Isaac Unbound: Madonna, Gnosticism, and the Marketing of Kabbalah,” Marc Caplan, Johns Hopkins Univ.
3. “Heeb-ing the Jewish Body: Heeb Magazine and the Marketing of Jewish Racial Difference,” Jennifer Glaser, Univ. of Pennsylvania
Respondent: Jeffrey A. Shandler, Rutgers Univ., New Brunswick
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