Session Details

Thursday, 28 December

141. Jewtastic! Marketing Jewish Culture

10:15–11:30 a.m., 402–403, Philadelphia Marriott

Program arranged by the Discussion Group on Jewish Cultural Studies

Presiding: Alisa Braun, Univ. of California, Davis

1. “Man, Oh Manischewitz: The Packaging and Branding of the Modern American Jew,” Kerri Steinberg, Otis Coll. of Art and Design

2. “Isaac Unbound: Madonna, Gnosticism, and the Marketing of Kabbalah,” Marc Caplan, Johns Hopkins Univ.

3. “Heeb-ing the Jewish Body: Heeb Magazine and the Marketing of Jewish Racial Difference,” Jennifer Glaser, Univ. of Pennsylvania

Respondent: Jeffrey A. Shandler, Rutgers Univ., New Brunswick

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