Modern Language Association
Viewing convention Program information from 2011

Session Details

Saturday, 08 January

440. Do You See What I See? Affective and Empirical Uses of Visuals in Business Writing

8:30–9:45 a.m., Plaza II, J. W. Marriott

Program arranged by the Association for Business Communication

Presiding: Mahli Xuan Mechenbier, Kent State Univ., Kent

1. “Registering Textbook Visuals: Business Communication, Baudrillard, and Implicitness,” Brian Gogan, Virginia Polytechnic Inst. and State Univ.

2. “Preparing Students to Use Visual and Numeric Elements in Professional Biotech Writing,” Carl Whithaus, Univ. of California, Davis

3. “Amplification through Decoration: The Effects of Typeface Tones,” Nicole Amare, Univ. of South Alabama; Alan Manning, Brigham Young Univ., UT

Respondent: Katherine V. Wills, Indiana Univ.–Purdue Univ., Columbus

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