Modern Language Association
Viewing convention Program information from 2011

Session Details

Sunday, 09 January

694. Modernism and Branding

8:30–9:45 a.m., 409A, LA Convention Center

A special session

Presiding: Paul K. Saint-Amour, Univ. of Pennsylvania

1. “Ur-signia: The Bass Ale Trademark,” Jonathan Goldman, New York Inst. of Tech., Manhattan

2. “Was Gertrude Stein Drinking the Vichy Water? Branding and Jewishness in Occupied France,” Amy Feinstein, New York, NY

3. “Sherlock Holmes off the Shelf,” Aaron Jaffe, Univ. of Louisville

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