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Advertising in PMLA

Since 1884 PMLA, the journal of the Modern Language Association of America, has published articles of interest to scholars of language and literature. It appears in five annual issues:
  • Four issues (January, March, May, October) present essays and other literary-critical writings.
  • The November issue is the program for the association's annual convention. The 2013 convention will take place in Boston on 3–6 January.
All issues are sent directly to about 30,000 college and university teachers of English and foreign languages who belong to the association and to about 2,000 libraries worldwide.

Electronic PMLA

Library subscribers receive current issues of PMLA electronically. The electronic version, in searchable PDF, allows users to view the advertising section of the journal. Since electronic subscribers receive the print version as well, advertisers enjoy unprecedented visibility.

Electronic Archive on JSTOR

JSTOR provides the electronic archive for PMLA, and issues from 1886 to 2006 are available in a searchable, full-text format. Since advertisements are included with the issues, your ads can be viewed in perpetuity. JSTOR, a not-for-profit organization established by a grant in 1995 from the Andrew W. Mellon Foundation, creates electronic versions of the back issues of scholarly journals and distributes digital copies to libraries. At the end of each year, the next annual volume of PMLA is added to JSTOR. Thus, at the end of 2012 the 2007 volume will be added.

Circulation Statistics (2011)

Total circulation30,980
Member subscriptions28,930
Library subscriptions 2,050
Percentage of the membership in the United States and Canada92%
Percentage of the membership in other countries 8%

Advertising Rates

Regular Volume Agreement 127 (2012) Advertisers
Full page$1,180 $795
Half page$770 $510
Covers II and III, by volume agreement only $1,065

There is no cash discount or agency discount. Volume rates require at least one insertion in each issue of volume 127. Cover positions for 2013 will be offered to those volume advertisers who place the largest number of advertisements in 2012. Please note that Cover IV is only available to advertisers on the November issue.

Download volume advertising invitation. 
Download volume agreement form. 

Volume 127 Deadlines

Reservations
Materials
(PDFs only)
January 3 Nov. 2011 17 Nov. 2011
March
Fall Textbook Preview		 15 Dec. 2011 5 Jan. 2012
May 16 Feb. 2012 1 Mar. 2012
October
Spring Textbook Preview
Special Topic--Work
 28 June 2012 12 July 2012
November
Convention Program		 19 July 2012 2 Aug. 2012


Extensions may be possible; please write or call.


Download 2012 advertising rates and order form. 

Journal Information

  • Trim: 7.5 inches (wide) x 10.5 inches (high)
  • Printing method: web offset, computer-to-plate
  • Text stock: 45# white matte-coated paper
  • Text printing: black ink only

Advertisement Specifications

  • Only ads in electronic form are accepted. All ads should be submitted in Adobe Acrobat PDF and e-mailed to pdfads@mla.org.
  • Full page: 6" wide x 8.75" high
  • Half page: 6" wide x 4.25" high
  • Bleed pages and color are not accepted.
  • Quarter-page ads are not accepted.

Download full instructions and specifications PDF.

Advertising Policy

  • Ads must not exceed dimensions given above.
  • Content and appearance of advertisements are subject to publisher's approval.
  • New advertisers must send payment with their insertion orders.
  • Insertion orders must precede or accompany materials.
  • Tear sheets will accompany invoice.
  • The MLA will bill advertisers directly or through an agency; in either case, advertisers are responsible for prompt payment of money due PMLA.

Send volume-rate agreements, insertion orders, and correspondence to:
Annabel Schneider
Advertising Manager, PMLA
Modern Language Association
26 Broadway, 3rd floor
New York, NY 10004-1789
phone: 646 576-5024
fax: 646 835-4061 or 646 458-0030
aschneider@mla.org

All electronic advertisement materials must be e-mailed to pdfads@mla.org.

About PDF Files  

Downloadable documents are in Portable Document Format (PDF). These files can be viewed, saved, and printed in identical form on most computers. Adobe Reader is free software for using PDF files. If it is not installed on your computer, you can download it from Adobe Systems. For those who use screen readers, recent versions of Adobe Reader include text-to-speech and other accessibility functions, and Adobe provides online tools that convert PDF files into HTML or ASCII text.

 
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© 2012 Modern Language Association. Last updated 10/14/2011.