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Advertising in PMLA
Since 1884 PMLA, the journal of the Modern Language Association of America, has published articles of interest to scholars of language and literature. It appears in five annual issues:
- Four issues (January, March, May, October) present essays and other literary-critical writings.
- The November issue is the program for the association's annual convention. The 2014 convention will take place in Chicago on 9–12 January.
All issues are sent directly to about 29,000 college and university teachers of English and foreign languages who belong to the association and to about 2,000 libraries worldwide.
PMLA Online
All library subscribers receive PMLA online, and some choose to receive the print version as well. Readers of the online version can consult the index of advertisers and easily browse, print, and save ad pages.
Electronic Archive on JSTOR
JSTOR provides the electronic archive for PMLA, and issues from 1886 to 2007 are available in a searchable, full-text format. Since advertisements are included with the issues, your ads can be viewed in perpetuity. At the end of each year, the next annual volume of PMLA is added to JSTOR. Thus, at the end of 2013 the 2008 volume will be added.
Circulation Statistics (2012)
| Total circulation | 30,565 |
| Member subscriptions | 28,565 |
| Library subscriptions | 2,000 |
| Percentage of the membership in the United States and Canada | 91% |
| Percentage of the membership in other countries | 9% |
Advertising Rates
| Regular |
Volume Agreement 128 (2013) Advertisers |
| Full page | $1,200 |
$810 |
| Half page | $785 |
$520 |
| Covers II and III, by volume agreement only |
| $1,085 |
There is no cash discount or agency discount. Volume rates require at least one insertion in each issue of volume 128. Cover positions for 2014 will be offered to those volume advertisers who place the largest number of advertisements in 2013. Please note that Cover IV is only available to advertisers on the November issue.
Download volume advertising invitation. 
Download volume agreement form.
Volume 128 Deadlines
| Reservations |
Materials
(PDFs only) |
| January |
23 Oct. 2012 |
6 Nov. 2012 |
March
Fall Textbook Preview |
18 Dec. 2012 |
8 Jan. 2013 |
| May |
5 Mar. 2013 |
19 Mar. 2013 |
October
Spring Textbook Preview |
27 June 2013 |
11 July 2013 |
November
Convention Program |
23 July 2013 |
6 Aug. 2013 |
Extensions may be possible; please write or call.
Download 2013 advertising rates and order form.
Journal Information
- Trim: 7.5 inches (wide) x 10.5 inches (high)
- Printing method: web offset, computer-to-plate
- Text stock: 45# white matte-coated paper
- Text printing: black ink only
Advertisement Specifications
- Only ads in electronic form are accepted. All ads should be submitted in Adobe Acrobat PDF and e-mailed to aschneider@mla.org.
- Full page: 6" wide x 8.75" high
- Half page: 6" wide x 4.25" high
- Bleed pages and color are not accepted.
- Quarter-page ads are not accepted.
Download full instructions and specifications.
Advertising Policy
- Ads must not exceed dimensions given above.
- Content and appearance of advertisements are subject to publisher's approval.
- New advertisers must send payment with their insertion orders.
- Insertion orders must precede or accompany materials.
- Tear sheets will accompany invoice.
- The MLA will bill advertisers directly or through an agency; in either case, advertisers are responsible for prompt payment of money due PMLA.
Send volume-rate agreements, insertion orders, PDFs, and correspondence to:
Annabel Schneider
Advertising Manager, PMLA
Modern Language Association
26 Broadway, 3rd floor
New York, NY 10004-1789
Phone: 646 576-5024
Fax: 646 458-0030
aschneider@mla.org
All electronic advertisement materials must be e-mailed to aschneider@mla.org.
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