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Advertising in PMLA
Since 1884 PMLA, the journal of the Modern Language Association of America, has published articles of interest to scholars of language and literature. It appears in six annual issues:
- Four issues (January, March, May, October) present essays and other literary-critical writings.
- The September issue, a reference guide, contains a listing of the association's members, a directory of departmental administrators, and other professional information.
- The November issue is the program for the association's annual convention. The convention will take place in San Francisco in 2008.
All issues are sent directly to approximately 30,000 college and university teachers of English and foreign languages who belong to the association and to over 2,300 libraries worldwide.
Electronic PMLA
Library subscribers receive current issues of PMLA electronically. The electronic version, in searchable PDF, allows users to view the advertising section of the journal. Since electronic subscribers receive the print version as well, advertisers enjoy unprecedented visibility.
Index Features
Two indexes increase interest in PMLA ads. The index of authors advertised, appearing in the print and electronic editions, includes all authors, editors, and translators whose works are featured in your advertisements. We ask that you prepare a list of names according to these guidelines:
- create the list as a text file or a Microsoft Word document
- format the names last name first, and list them in order of appearance in the ad
- include authors, editors, and translators mentioned in your ads
- do not include names that do not appear in the ads
- do not include book titles
- do not include persons who are subjects of works but are not the primary creators
- e-mail your list to aschneider@mla.org by the materials deadline
In addition, the other index--the index of advertisers--includes the URLs of advertisers' Web sites, with live links in the electronic format. So be sure to send us the URL that should appear.
Electronic Archive on JSTOR
JSTOR provides the electronic archive for PMLA, and issues from 1884 to 2001 are available in a searchable, full-text format. Since advertisements are included with the issues, your ads can be viewed in perpetuity. JSTOR, a not-for-profit organization established by a grant in 1995 from the Andrew W. Mellon Foundation, creates electronic versions of the back issues of scholarly journals and distributes digital copies to libraries. At the end of each year, the next annual volume of PMLA is added to JSTOR. Thus, at the end of 2007 the 2002 volume will be added.
Circulation Statistics
| Total circulation | 32,300 |
| Member subscriptions | about 30,000 |
| Library subscriptions | over 2,300 |
| Percentage of the membership in the United States and Canada | 93% |
| Percentage of the membership in other countries | 7% |
Advertising Rates
| Regular |
Volume 123 (2008) Advertisers |
| Full page | $1,155 |
$780 |
| Half page | $755 |
$500 |
| Covers II and III, by volume agreement only |
| $1,045 |
There is no cash discount or agency discount. Volume rates require at least one insertion in each issue of volume 123. Cover positions for 2009 will be offered to those volume advertisers who place the largest number of advertisements in 2008. Please note that Cover IV is only available to advertisers on the September and November issues.
Volume 123 Deadlines
| Reservations |
Materials
(PDFs only) |
January
Essay Cluster: Turkey |
Call or write to see if your ad can be part of the Jan. 2008 issue |
March
Fall Textbook Preview |
extended to 10 Jan. 2008 |
extended to 24 Jan. 2008 |
| May |
extended to 3 April 2008 |
extended to 17 April 2008 |
September
Membership Directory |
12 June 2008 |
26 June 2008 |
October
Spring Textbook Preview
Special Topic--Comparative Racialization
|
3 July 2008 |
17 July 2008 |
November
Convention Program |
24 July 2008 |
7 Aug. 2008 |
Download the advertising order form  .
Journal Information
- Trim: 7.5 inches (wide) x 10.5 inches (high)
- Printing method: web offset, computer-to-plate
- Text stock: 45# white matte-coated paper
- Text printing: black ink only
Advertisement Specifications
- Only ads in electronic form are accepted. All ads should be submitted in Adobe Acrobat PDF and e-mailed to pdfads@mla.org. In addition to the PDF file, please mail (do not fax) a hard-copy laser proof of the ad at 100% of the document's size to the address below.
- Full page: 6" wide x 8.75" high
- Half page: 6" wide x 4.25" high
- Bleed pages and color are not accepted.
- Quarter-page ads are not accepted.
Download full instructions and specifications .
Advertising Policy
- Ads must not exceed dimensions given above.
- Content and appearance of advertisements are subject to publisher's approval.
- New advertisers must send payment with their insertion orders.
- Insertion orders must precede or accompany materials.
- Tear sheets will accompany invoice.
- The MLA will bill advertisers directly or through an agency; in either case, advertisers are responsible for prompt payment of money due PMLA.
Send volume-rate agreements, insertion orders, materials, and correspondence to:
Annabel Schneider
Advertising Manager, PMLA
Modern Language Association
26 Broadway, 3rd floor
New York, NY 10004-1789
phone: 646 576-5024
fax: 646 835-4061 or 646 458-0030
aschneider@mla.org
All electronic advertisement materials must be e-mailed to pdfads@mla.org.
About PDF Files 
Downloadable documents are in Portable Document Format (PDF). These files can be viewed, saved, and printed in identical form on most computers. Adobe Reader is free software for using PDF files. If it is not installed on your computer, you can download it from Adobe Systems. For those who use screen readers, recent versions of Adobe Reader include text-to-speech and other accessibility functions, and Adobe provides online tools that convert PDF files into HTML or ASCII text.
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