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Advertising in PMLA

Since 1884 PMLA, the journal of the Modern Language Association of America, has published articles of interest to scholars of language and literature. It appears in five annual issues:
  • Four issues (January, March, May, October) present essays and other literary-critical writings.
  • The November issue is the program for the association's annual convention. The 2015 convention will take place in Vancouver on 8–11 January.
All issues are sent directly to about 28,000 college and university teachers of English and foreign languages who belong to the association and to about 1,900 libraries worldwide.

PMLA Online

All library subscribers receive PMLA online, and some choose to receive the print version as well. Readers of the online version can consult the index of advertisers and easily browse, print, and save ad pages.

Electronic Archive on JSTOR

JSTOR provides the electronic archive for PMLA, in which issues from 1886 to 2008 are available in a searchable, full-text format. Since advertisements are included with the issues, your ads can be viewed in perpetuity. At the end of each year, the next annual volume of PMLA is added to JSTOR. Thus, at the end of 2014 the 2009 volume will be added.

Circulation Statistics (2013)

Total circulation29,653
Member subscriptions27,736
Library subscriptions 1,917
Percentage of the membership in the United States and Canada91%
Percentage of the membership in other countries9%

Advertising Rates

Regular Volume Agreement 129 (2014) Advertisers
Full page$1,200 $810
Half page$785 $520
Covers II and III, by volume agreement only $1,085

There is no cash discount or agency discount. Volume rates require at least one insertion in each issue of volume 129. Cover positions for 2015 will be offered to those volume advertisers who place the largest number of advertisements in 2014. Please note that Cover IV is only available to advertisers on the November issue.

Download volume advertising invitation. 
Download volume agreement form. 

Volume 129 Deadlines

Reservations
Materials
(PDFs only)
January 22 Oct. 2013 5 Nov. 2013
March
Fall Textbook Preview
17 Dec. 2013 7 Jan. 2014
May 4 Mar. 2014 18 Mar. 2014
October
Spring Textbook Preview
Special Topic: Tragedy
26 June 2014 10 July 2014
November
Convention Program
22 July 2014 5 Aug. 2014


Extensions may be possible; please write or call.


Download 2014 advertising rates and order form. 

Journal Information

  • Trim: 7.5 inches (wide) x 10.5 inches (high)
  • Printing method: web offset, computer-to-plate
  • Text stock: 45# white matte-coated paper
  • Text printing: black ink only

Advertisement Specifications

  • Only ads in electronic form are accepted. All ads should be submitted in Adobe Acrobat PDF and e-mailed to aschneider@mla.org.
  • Full page: 6" wide x 8.75" high
  • Half page: 6" wide x 4.25" high
  • Quarter-page ads are not accepted.
  • Bleeds are not accepted.
  • Ads must be black and white only. Convert images to grayscale before exporting to PDF. Avoid all color functions, such as ICC profiles.
  • Halftone images should have a resolution of at least 300 dpi. Embed all images.
  • Embed all fonts.
  • Flatten all transparencies.
  • Do not include crop marks, color bars, registration marks, or slug lines in the file.

Advertising Policy

  • Ads must not exceed dimensions given above.
  • Content and appearance of advertisements are subject to publisher's approval.
  • New advertisers must send payment with their insertion orders.
  • Insertion orders must precede or accompany materials.
  • Tear sheets will accompany invoice.
  • The MLA will bill advertisers directly or through an agency; in either case, advertisers are responsible for prompt payment of money due PMLA.

Send volume-rate agreements, insertion orders, PDFs, and correspondence to
Annabel Schneider
Advertising Manager, PMLA
Modern Language Association
26 Broadway, 3rd floor
New York, NY 10004-1789
646 576-5024
aschneider@mla.org

All electronic advertisement materials must be e-mailed to aschneider@mla.org.



 

 
© 2014 Modern Language Association. Last updated 07/02/2014.