Advertising in PMLA

Since 1884 PMLA, the journal of the Modern Language Association of America, has published articles on language and literature. One of the most prestigious and venerable journals, PMLA offers an array of special features for advertisers:

  • PMLA’s circulation of 26,431 is among the largest for a humanities journal. All issues are sent directly to nearly 25,000 college and university teachers of English and foreign languages who belong to the association and to 1,705 libraries worldwide. 

  • All library subscribers receive PMLA online, which allows convenient browsing of the ad section. Issues are archived on JSTOR.

  • PMLA is a premier showcase for any publisher or other enterprise addressing the interests of scholars and teachers of language and literature and of the humanities workforce. 

  • PMLA covers a broad range of topics in the humanities—ideal for advertising books (or other items of interest to our members) on many subjects.

PMLA appears in five annual issues:

  • Four issues (January, March, May, October) present essays and other literary-critical writings.

  • The September issue is the program for the association's annual convention. The 2017 convention will take place in Philadelphia, on 5–8 January.

Place an Ad Order

Circulation Statistics (2015)

Total circulation


Member subscriptions


Library subscriptions


Percentage of the membership in the United States and Canada


Percentage of the membership in other countries


Advertising Rates


Volume Agreement 131 (2016) Advertisers*

Full page



Half page



Covers II and III, by volume agreement only


*There is no cash discount or agency discount. Volume rates require at least one insertion in each issue of volume 131. Cover positions for 2016 will be offered to those volume advertisers who placed the largest number of advertisements in 2015. Please note that Cover IV is only available to volume advertisers on the September issue.

Volume 131 Deadlines

Updated 6 October 2015


(PDFs only)

Mail Date


21 Dec. 2015

11 Jan. 2016

late Feb.

Fall Textbook Preview

11 Feb. 2016

3 Mar. 2016

late April


10 Mar. 2016

31 Mar. 2016

late May

Convention Program

12 July 2016

2 Aug. 2016

early October

Spring Textbook Preview
Special Topic: Literature in the World

4 Aug. 2016

25 Aug. 2016

late October

Extensions may be possible; please write or call.

Journal Information

  • Trim: 7.5 inches (wide) x 10.5 inches (high)

  • Printing method: web offset, computer-to-plate

  • Text stock: 45# white matte-coated paper

  • Text printing: black ink only

Advertisement Specifications

  • Only ads in electronic form are accepted. All ads should be submitted in Adobe Acrobat PDF and e-mailed to

  • Full page: 6" wide x 8.75" high

  • Half page: 6" wide x 4.25" high

  • Quarter-page ads are not accepted.

  • Bleeds are not accepted.

  • Ads must be black and white only. Convert images to grayscale before exporting to PDF. Avoid all color functions, such as ICC profiles.

  • Halftone images should have a resolution of at least 300 dpi. Embed all images.

  • Embed all fonts.

  • Avoid using TrueType fonts. 

  • Flatten all transparencies.

  • Do not include crop marks, color bars, registration marks, or slug lines in the file.

Advertising Policy

  • Content and appearance of advertisements are subject to publisher's approval. The MLA, at its sole discretion, reserves the right to reject any ad or advertiser for any reason. For more information, see the MLA's policy on exhibits and advertisements.

  • Ads must not exceed dimensions given above.

  • New advertisers must send payment with their insertion orders.

  • Insertion orders must precede or accompany materials.

  • Tear sheets will accompany invoice.

  • The MLA will bill advertisers directly or through an agency; in either case, advertisers are responsible for prompt payment of money due PMLA.

Send volume-rate agreements, insertion orders, PDFs, and correspondence to

Annabel Schneider
Advertising Manager, PMLA
Modern Language Association
85 Broad Street, suite 500
New York, NY 10004-2434
646 576-5024

All electronic advertisement materials must be e-mailed to