Advertising in PMLA

Since 1884 PMLA, the journal of the Modern Language Association of America, has published articles of interest to scholars of language and literature. It appears in five annual issues:

  • Four issues (January, March, May, October) present essays and other literary-critical writings.
  • The September issue is the program for the association's annual convention. The 2016 convention will take place in Austin, Texas, on 7–10 January.

All issues are sent directly to over 26,000 college and university teachers of English and foreign languages who belong to the association and to about 1,850 libraries worldwide.

PMLA Online

All library subscribers receive PMLA online, and some choose to receive the print version as well. Readers of the online version can consult the index of advertisers and easily browse, print, and save ad pages.

Electronic Archive on JSTOR

JSTOR provides the electronic archive for PMLA, in which issues from 1886 up to five years before the present are available in a searchable, full-text format. Since advertisements are included with the issues, your ads can be viewed in perpetuity.

Circulation Statistics (2014)

Total circulation


Member subscriptions


Library subscriptions


Percentage of the membership in the United States and Canada


Percentage of the membership in other countries


Advertising Rates


Volume Agreement 130 (2015) Advertisers

Full page



Half page



Covers II and III, by volume agreement only


There is no cash discount or agency discount. Volume rates require at least one insertion in each issue of volume 130. Cover positions for 2016 will be offered to those volume advertisers who place the largest number of advertisements in 2015. Please note that Cover IV is only available to advertisers on the September issue.

Volume 130 Deadlines

Updated 6 April 2015


(PDFs only)

Mail Date


18 Nov. 2014

9 Dec. 2014

Fall Textbook Preview

8 April 2015

21 April 2015

late June


19 May 2015

9 June 2015


Spring Textbook Preview
Special Topic: Emotions

23 June 2015

14 July 2015

early October

Convention Program

28 July 2015

18 Aug. 2015


Extensions may be possible; please write or call.

Journal Information

  • Trim: 7.5 inches (wide) x 10.5 inches (high)
  • Printing method: web offset, computer-to-plate
  • Text stock: 45# white matte-coated paper
  • Text printing: black ink only

Advertisement Specifications

  • Only ads in electronic form are accepted. All ads should be submitted in Adobe Acrobat PDF and e-mailed to
  • Full page: 6" wide x 8.75" high
  • Half page: 6" wide x 4.25" high
  • Quarter-page ads are not accepted.
  • Bleeds are not accepted.
  • Ads must be black and white only. Convert images to grayscale before exporting to PDF. Avoid all color functions, such as ICC profiles.
  • Halftone images should have a resolution of at least 300 dpi. Embed all images.
  • Embed all fonts.
  • Flatten all transparencies.
  • Do not include crop marks, color bars, registration marks, or slug lines in the file.

Advertising Policy

  • Content and appearance of advertisements are subject to publisher's approval. The MLA, at its sole discretion, reserves the right to reject any ad or advertiser for any reason. For more information, see the MLA's policy on exhibits and advertisements.
  • Ads must not exceed dimensions given above.
  • New advertisers must send payment with their insertion orders.
  • Insertion orders must precede or accompany materials.
  • Tear sheets will accompany invoice.
  • The MLA will bill advertisers directly or through an agency; in either case, advertisers are responsible for prompt payment of money due PMLA.

Send volume-rate agreements, insertion orders, PDFs, and correspondence to

  • Annabel Schneider
    Advertising Manager, PMLA
    Modern Language Association
    85 Broad Street, suite 500
    New York, NY 10004-2434
    646 576-5024

All electronic advertisement materials must be e-mailed to